Inside Benoy Singapore Studio: An innovation catalyst

Redefining productivity: Embracing “unproductivity”

High-performing employees, known for their ability to maintain productivity regardless of working remotely or in-office, are often at the forefront of this evolution. Yet, the management’s challenge lies in redefining what constitutes valuable use of time, moving beyond traditional metrics that overlook the importance of mental wellness, creative incubation, and personal growth. The notion of so-called “unproductive downtime” is often undervalued and discouraged in many professional settings, mistakenly perceived as time wasted rather than as an investment in long-term productivity and employee satisfaction.

As we navigate towards the next phase of workplace evolution, including hybrid work models, it is crucial to embrace a broader, qualitative understanding of productivity rather than quantitative. Successful workplace design acknowledges the importance of “unproductive downtime” for personal and professional growth and sustained performance.

Embracing “moments of unproductivity,” such as informal conversations, self-reflection, and breaks, is essential for holistic development and the well-being of individuals. Such activities, though not directly contributing to immediate work outputs, are instrumental in recharging the mind, fostering social connections, and sparking creativity. By valuing and integrating so-called “unproductive downtime” into the workday, organizations can enhance outcomes across various domains, including creativity, problem-solving capabilities, and overall employee happiness. By acknowledging the complexity of human needs and potential, organizations can nurture a more resilient, engaged, and ultimately productive workforce.

“Inspired by the comfort of home, our design philosophy is all about boosting productivity and well-being. It’s really almost like bringing the comforts of home into the office so that people are really excited to work and tackle the things they need to do for the day.”
Terence Seah, Head of Hong Kong, Singapore, and Shenzhen

Crafting workplaces where people aspire to be

The unveiling of Benoy Singapore Studio in September 2023 stands as a testament to the future of workplace design, reflecting a deep-seated commitment to creating environments that not only meet but exceed the evolving needs and aspirations of today’s workforce. Designed to function as more than just an office; it is an innovation incubator, designed to inspire, nurture, and elevate the talents and well-being of those who inhabit it.

The studio’s purposeful design is at the heart of its appeal, offering a variety of environments tailored to foster different work styles and preferences. Benoy recognizes and utilizes the natural drive and sense of purpose our employees at the Singapore Studio exhibit in their work — a clear reflection of the company’s commitment to excellence in crafting creatively inspiring, environmentally sustainable spaces that enhance lives.

At the heart of our studio’s philosophy lies the principle of ‘unproductivity,’ which we implement through a strategic division of work zones: Quiet, Loud, and Mixed. Each area is designed to cater to specific needs, whether it’s deep, focused work, collaborative projects, or areas for rest and spontaneous learning. The setup supports the holistic development of employees by providing spaces that encourage not only productivity but also creativity, relaxation, and learning.

Inspired by the coziness of a home, the overall concept radiates a warm and welcoming ambiance. Upon entering the Studio, visitors are welcomed by a spacious, airy galleria filled with abundant natural light, lush greenery, and ample seating. his home-like feel is further enhanced by the inclusion of biophilic design elements, which integrate the natural environment into the workspace. Such features not only improve the aesthetics of the space but are also known to have significant psychological benefits, promoting well-being and reducing stress.

Elevating the workplace of tomorrow

Benoy’s Singapore Studio showcases purposeful spaces that enhance human experiences and drive organizational excellence. Prioritizing collaboration, well-being, and innovation, Benoy has redefined the conventional workplace and set a new standard for workspace innovation. This shift is essential for attracting and retaining diverse talent, fostering community, innovation, and resilience amid rapid change.

As architects and designers in workplace design, we go beyond technical skills and creativity. Our methodology is grounded in inclusivity, balance, and collaboration, aimed at revolutionizing work environments. A deep understanding of the complex needs of all stakeholders, from investors to occupiers, is vital in developing spaces that are flexible, sustainable, and genuinely engaging.

Embracing new technologies and methodologies is essential for anticipating and adapting to evolving demands and challenges. This requires creative thinking, patience, and a commitment to innovation. By adopting such an approach, we shape the future of workplaces, creating environments that inspire and attract top occupiers and talents through design.

Through carefully designed spaces, employees can wholeheartedly embody the company’s mission, vision, and purpose, empowering them to make impactful contributions and embrace their genuine selves in alignment with the aspirations and values of today’s workforce.