Our world is changing and generally, we continue to move to a more inclusive society. Perhaps Covid has increased our sense of care for community, our neighbours and prompted a shift to kindness. Our towns and cities should encourage inclusivity and opportunity, providing a sense of belonging and ownership to all residents and visitors. We need to expand our thinking to design for people from poorer communities, with a lack of mobility but also an ingrained sense of being ostracised.
One example given was of a a free-access lido in Oslo that was provided to a community as a way to encourage use across different socio-economic backgrounds. Creating these types of mixed communities breeds greater empathy and community cohesion, cultivating more open mindsets in its residents. Design, mix and integration of offer have a role to play, as does technology with neighbourhood and residents apps and Community Managers helping facilitate meetups.
There is a push away from ‘poor doors and floors’, segregated and ultra-exclusive developments. It doesn’t feel relevant or appropriate anymore. Perhaps developers should instead focus on aligning value with values. What commercial value does social value bring?
Summing up the evening’s conversation Dr Eime Tobari, Social Value Strategist from COCREATIF, said: “We are in a period of transition, moving from a culture dominated by masculinity (not necessarily wanted by men) to a culture informed by the strength of femininity (kindness, consideration, inclusivity)” With our culture and societies changing, so too will our cities and public realm.
The Benoy + Futures series looks to bring together leaders and disrupters to debate topical issues in the world of design and the built environment. Contact marketing@benoy.com to find out more.