David Jones has unveiled its vision for the $200 million redevelopment of its flagship Elizabeth Street store in Sydney which will be delivered by Benoy.
The reimagined 12-floor department store will bring together fashion food, home and beauty within the existing Elizabeth Street site in an exciting blend of heritage and modern design and immersive retail experiences.
Benoy Director, Terence Seah commented, “This is an incredibly exciting appointment and project for Benoy in Australia. The building’s 90-year heritage coupled with David Jones’ unwavering commitment to creating an innovative, engaging and market-leading retail destination, not only for Sydney but the country, has created an opportunity for Benoy to deliver a truly first-of-its-kind department store experience for Australia.”
In a first for Australia, customers will be able to experience the worlds of Louis Vuitton, Chanel and Gucci outside their eponymous boutique stores. Each of these iconic brands will have bespoke boutiques in David Jones Elizabeth Street’s new luxury shoe floor due to open on its seventh floor in late September. The luxury fashion houses will sit alongside a carefully selected range of the world’s best brands, overlooked by a contemporary champagne and culinary experience.
Louis Vuitton will also feature a women’s universe store within the reimagined luxury ground floor. Designed with the finest materials, the store will offer leather goods, accessories, Ready To Wear and fragrances. Ground floor Elizabeth Street will also include Gucci’s latest instore design aesthetic and present its accessories, watches and jewelry collections.
Other illustrious labels joining this exclusive offering include Givenchy, Loewe, JW Anderson and Mansur Gavriel. These will sit alongside existing coveted brands including Dior, Celine, Fendi, Balmain, Balenciaga and Louboutin, who will see their latest store designs brought to life in the redeveloped store.
David Jones Chief Executive Officer, David Thomas concluded: “The redevelopment of Elizabeth Street will celebrate and preserve the heritage and rich history of our beautiful flagship store while delivering an exciting and truly innovative retail experience for our customers. It brings our entire Sydney CBD offering into a single expanded store to replicate the cohesive, inspiring experience intended by Charles Lloyd Jones when the building was first opened in 1927. This investment shows our commitment to remaining at the heart of Sydney’s, and Australia’s, luxury shopping experience. Our new Sydney flagship will be home to an unrivaled exclusive designer offering and will undoubtedly become Australia’s premier retail destination,”.
The seventh floor will open in late September this year, with further floors to open progressively from then.
