ICONSIAM won ‘Best Store Design of the Year’ at the World Retail Awards 2019 which was held in Amsterdam.
ICONSIAM has become a new landmark in Bangkok. At a size of 750,000 m², the mega-destination combines retail, residential, art and culture. Benoy led the interior design for the retail features of the development and also devised the concept for the architecture, creating a contemporary shopping destination for local and international visitors.
The symbolic lotus flower and the Chao Phraya River has inspired the interiors whilst the river body inspired the fluid forms of the plan which wraps around two feature internal retail buildings. Overall, Benoy has created a space that is contemporary and modern but one that still maintains local cultural values.
“We’re thrilled to have been on this journey with ICONSIAM. An important part of the brief was to create a destination for everyone and we are proud of how this vision has been delivered, collaboratively with the local team,” said Senior Associate Director, Amelia Robinson.
Learn more about the scheme here.
