Benoy delivered the first physical branded space and in-store experience for the successful online boxed-mattress retailer.
Endy, a Canadian-made mattress company, part of the Sleep Country Canada group of brands, opened its first brick-and-mortar store this month in Toronto’s CF Sherway Gardens. Our team attended the inaugural event.
The brand launched operations in 2015 as an online boxed-mattress retailer and was acquired by Sleep Country Canada Holdings Inc. in 2018. The opening of the first retail store represents the brand’s growth as it expands into omnichannel retail.
Benoy’s retail interior design team, lead by Associate Director, Andrea L. Davis, lent their expertise in planning, concept design, schematic design, and design development. The store concept centers around creating an intimate bedding experience in a warm yet bold and innovative environment. The client wanted the physical store to successfully communicate the brand values while ensuring a seamless omnichannel experience. With the launch of the retail store, the brand also wanted to introduce their new line of lifestyle products complementing their bedding solutions.
