Benoy appointed to lead wayfinding design at Ithra, KSA

Benoy Branded Environments is delighted to announce its appointment to deliver a new wayfinding scheme for the King Abdulaziz Center for World Culture, also known as Ithra, a cultural centre situated in Dhahran, Saudi Arabia. 

Ithra originally opened in 2018 and is the Kingdom’s leading cultural and creative destination for talent development and cross-cultural experiences.

The main building covers 80,000 square meters and includes a library, theatre, cinema, restaurant and knowledge tower.

The wayfinding scheme will cover the whole site, including the main building and surrounding public realm.