Benoy’s wayfinding project for the London College of Fashion has been awarded a Certificate of Excellence at the International Society of the Typography Awards.
The International Typographic Awards (ISTD) are a competition held by the International Society of Typographic Designers (ISTD) to recognize and promote typographic excellence in design.
Graeme Crow, Emily Whiteside and Emily Bagnall from Benoy Branded Environments collected the award at a ceremony at Brighton’s Royal Pavilion on Friday night.
The UAL London College of Fashion’s Stratford campus opened to acclaim in 2023.
Benoy Branded environments delivered a light touch wayfinding system that seamlessly supports navigation around the University and aligned with the existing UAL brand.
Bespoke pictograms, inspired by garment care labels, pay homage to LCF’s fashion offer, while the mapping elements draw inspiration from the bold geometric designs of textile icon Anni Albers. At London College of Fashion, these conceptual design elements mean accessible design becomes an art form, a testament to the fusion of function and creativity.
