We are thrilled to announce the grand opening of the third KaleMart24 store, located next to the Bell Centre in Montréal! Last Friday, our North America team joined the inauguration to celebrate this achievement.
KaleMart24 is a new“natural convenience stores” concept by Oussama Soudi, CEO of sugar-free energy drink Toro Beverages. With KaleMart24, Soudi is determined to challenge the status quo of convenience stores’ long-standing association with on-the-go,“junk” food choices, and instead, cater healthier offerings in a convenient, yet, modern and fun set up.
This new location continues to redefine convenience shopping for Canadians, offering a quick-shop format with easy access to fresh, high-quality, organic, and healthy food options.
Our Montréal team played a key role, leading the creative design direction of the project and translating the brand’s values into a dynamic, immersive experience for shoppers.
The new store in downtown Montréal marks the third successful location of the franchise, with plans for expansion across Canada and the USA by 2025.
Congratulations to everyone involved in bringing this project to life!
Project Overview:
Scope of Services: Planning, Concept, Schematic Design and Design Development.
Category: Retail Design
Client: Kale Mart 24
Size: 2,200 sq. ft.
Project director: Frank Di-Niro
Associate directors: Oxana Boriak and Lily Yuan.
Project team: Wen Jing Fang, Marie-Claire Blais and Nadia Al Dirani.
