Planning, Concept, Schematic Design, and Design Development.
Retail
ABco
2, 570 sq. ft.
Develop a brand-new concept for a new location in Canada, different from its first west coast Vancouver store, preserving the brand’s authenticity.
The solution was to develop an art gallery concept embracing ABco’s logo color: green, symbolizing nature and freshness. The store’s front showcased over 600 branded sneakers through an open window, while the back housed unique apparel and collectible items. Transforming the store entrance into an ever-changing digital experience was a strategic design plan to set it apart from its competitors.
Partnering with Sokaris Studio was key to creating an immersive digital experience: an interactive LED tunnel featuring a lush, procedurally generated flora environment that comes alive as the customers enter the store. A memorable moment to begin the customer journey, emotionally connecting the visitors with the brand’s authenticity.
