Planning, Concept, Schematic Design, Design Development, Tenant Design Criteria, Tenant Design Reviews, and Environmental Graphics Design
Retailtainment
Triple Five Group
3.2 million sq. ft.
Upon acquisition of an almost-completely built property, the Triple Five Group assessed that their new asset lacked aesthetic cohesion. We were briefed to address this challenge, while also tasked with developing a leisure and destination concept more fully in line with the expectations of the Metropolitan New York market.
We set about reimaging and redeveloping the property through extensive renovation and expansion. Our aim was to create an integrated hybrid model incorporating experiential retail, luxury, and F&B options anchored by world-class attractions.
American Dream is the world’s first project to combine such a varied mix of shopping and entertainment attractions under one roof, with 45% of the leasable area dedicated to retail, and 55% to entertainment. Within a sleek contemporary environment, more than 450 retailers, dining outlets and amenities are complemented by the ultimate leisure experience – creating a unique and immersive consumer destination.
