Aéropostale - Times Square
New York, USA

New York, New York… be a part of it

Service

Planning, Concept, Schematic Design, Design Development and Environmental Graphics

Sector

Retail

Client

Aéropostale

Size

19,000 sq. ft.

Challenge

Develop the design for Aeropostale’s flagship store in Times Square NYC. The concept aimed to expose the brand to a worldwide target audience.

Solution

The company’s New York City heritage was leveraged to define the store environment and all design elements support ​“The City” vision. The dual notions of community and in-store technology have redefined the shopping experience through old-school community board postings and new-school iPads allowing shoppers to vote for their favorite songs on iPads to be part of the playlist while shopping the store. A dynamic and unconventional storefront statement was a key factor to capturing the imagination of mall shoppers and instantly conveys the message that Aéropostale has turned the page and has moved in a new direction.

Result

The final design paid homage to New York City as being the birthplace and headquarters of the Aéropostale brand.

Recognition:

- Shop! Design Awards (formerly A.R.E.), Innovative In-Store
Communications, Innovative Wall Treatment Chain Store Age,
1^st Place.
- ICSC U.S. Design and Development, Silver Award.
- S.A.D.I. (Superior Achievement in Design & Imaging), Winner.