18001 N30 hires

Battersea Power Station: Masterplan & Public Realm
London, UK

Service

Wayfinding

Sector

Retail

Challenge

A robust wayfinding strategy that unites internal and external elements across Battersea Power Station’s masterplanning and public realm.

Solution

The Battersea Power Station redevelopment project required a strong and unifying masterplanning wayfinding strategy. In our response, we created a core set of typographic and product based principles that were applied to all wayfinding components and public realm spaces, knitting the whole site together. We also created a typographic grid from the proportions of the power station façade, while exploring the theme of fusion’ to reflect the two halves of the main station structure.

Result

Project is now live

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