Benoy 75
London, UK

Creating beautiful and bespoke brand collateral to celebrate Benoy’s 75^th anniversary

Service

Graphic Design

Sector

Masterplanning, architecture and interior design

Client

Benoy

Challenge

In celebration of Benoy’s 75^th anniversary, we wanted a one-off visual identity and client gift that could be shared throughout the year. These items had to be beautifully designed, sustainably produced and culturally sensitive. We created the 75 visual identity on a 3×3 grid in recognition of the three geographies and sectors in which the business operates. 

Solution

We created the 75 visual identity on a 3×3 grid in recognition of the three geographies and sectors in which the business operates. 

Result

The gift took the form of a bespoke house of cards, featuring images of Benoy’s projects in a celebration of thinking and design. Inspired by the original work of Charles and Ray Eames, the gift was produced in English and Chinese and encouraged recipients to build their own architectural creation.