Pragma are the leading expert in commercial space planning.

Benoy’s sister business, Pragma, are experts in commercial space planning. They specialise in data analysis, modelling and the creation of commercial strategies with a particular focus on mixed use, airports, travel, and retail property.

Together, Pragma and Benoy can deliver a seamless, integrated offer of data plus creative design solutions, unmatched in the industry.

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Benoy 75
London, UK

Creating beautiful and bespoke brand collateral to celebrate Benoy’s 75^th anniversary

Service

Visual Identity

Sector

Workplace

Challenge

In celebration of Benoy’s 75^th anniversary, the business wanted a one-off visual identity and client gift that could be shared throughout the year. These items had to be beautifully designed, sustainably produced and culturally sensitive.

Solution

Benoy Branded Environments based the 75 visual identity on a 3×3 grid in recognition of the three geographies and sectors in which the business operates. The gift took the form of a bespoke house of cards, featuring images of Benoy’s projects in a celebration of thinking and design. Inspired by the original work of Charles and Ray Eames, the gift was produced in English and Chinese and encouraged recipients to build their own architectural creation.

Result

A one-off visual identity and gift to engage clients around the world with Benoy’s rich history of projects.

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Benoy 75 London, UK

Creating beautiful and bespoke brand collateral to celebrate Benoy’s 75th anniversary