Leveraging home and heritage to create an elegant new corporate identity
Service
Visual Identity
Sector
Workplace
Challenge
Global architects and masterplanners Benoy were founded in 1947. In 2017, Benoy Branded Environments were appointed to redesign their corporate identity.
Solution
The new Benoy logo was informed by carved lettering found on the façade of Handley House, the building in Newark the company has occupied since it first opened first business. As well as core brand assets, we developed a visual language system which is informed by the geometry of the logo with linework interacting with imagery to highlight the role and interaction of people with Benoy projects.
Result
A stylish geometric brand mark that references Benoy’s past, reflects its present, and reimagines its future.
