Bringing Canadian Warmth to Honolulu
Service
Programming and Planning, Concept, Schematic Design, and Design Development
Sector
Retail
Client
Canada Goose
Size
3,833 sq. ft.
Challenge
Canada Goose aimed to expand the brand’s presence on the west coast of the USA by opening stores in key locations. The new store at the Ala Moana Shopping Center was strategically designed to bring the Canadian warmth to the local community, introducing high-quality luxury merchandise to a warm climate and a community that doesn’t frequently experience cold weather.
Solution
The carefully selected range of materials, such as black and white marble finishes, terrazzo flooring, and wood textures, evoke Canadian warmth and reinforce the brand’s impactful ethos. The new layout introduces the Snow Room, where customers can test products in simulated snowfall, experiencing temperatures as low as ‑10°F/-23°C.
Result
The new store celebrates diversity by presenting narratives from Hawaii, the Arctic, and Southern Canada through the showcase of local indigenous artwork and materials. The open-store concept invites guests to immerse themselves in the brand atmosphere. The store tailors its products to the local community, featuring lighter versions and colors of merchandise, celebrating the Canadian cold while embracing the warmer local weather.