Planning, Concept, Schematic Design, and Design Development
Retail
Canada Goose
1,944 sq. ft..
As part of its expansion into the Western United States, Canada Goose aimed to bring an exclusive experience and the Canadian warmth to selected cities and public. The decision to open a pop-up store in Aspen was carefully made to reach larger crowds, especially during the colder months of the ski season.
The design developed reflects Canada Goose’s intention to represent the people of the North, acknowledging and appreciating their northern roots. The display showcases the work of Inuit artisans and incorporates selected features to welcome customers in the brand’s environment, creating an immersive brand storytelling experience.
The pop-up store at Aspen reflects the brand’s connection to the Canadian North. The store’s design perfectly represents the immersion that Canada Goose aims to offer to its guests through collections of paintings and illustrations from Inuit art that transforms the store into a museum, as well as showcasing the immersive brand storytelling via merchandising.
