Programming and Planning, Concept, Schematic Design, and Design Development
Retail
Canada Goose
7,352 sq. ft..
Bring the “Live in The Open” ethos to life in a new store at Fifth Avenue in New York. The design had to celebrate the connection with the nature and the customers with the Canada Goose brand evolution.
A fresh concept inspired by the natural world was conceived, inviting guests to embrace the Canadian outdoor lifestyle. The fusion of moss walls, natural oak, and stone elements created an ambiance perfectly aligned with Live in The Open’s core values. The hanging greenery and monochrome flowers brought a touch of Canadian warmth and wilderness to the urban New York atmosphere.
The Fifth Avenue store offers an immersive and successful experience, enhancing Canada Goose’s core ethos. The combination of sage, Canadian fir needle, and cedarwood creates an evocative fragrance throughout the store, complemented by a nature-inspired audio recording that elevates guests’ experience. Customers aren’t simply visiting a store; they’re embarking on an expedition to experience the Canadiana with Canada Goose.
