Planning, Concept, Schematic Design, and Design Development
Retail
Sleepy Country
2,200 sq. ft.
Our retail design team was tasked with creating the first joint retail store for two successful online bedding brands: Endy and Casper. The physical store needed to reinforce each brand’s identity while maintaining distinct aesthetics within the shared space. The overall layout was designed to be open and fluid, allowing customers to seamlessly explore both collections and environments.
The store’s final design showcases both brands’ merchandise, creating a seamless shopping journey. Unique features like the Pillow Lab elevate the experience, blending comfort with innovation. Strategically placed TV screens reinforce the tech-forward approach, providing dynamic brand storytelling. A prominent pillow wall at the back serves as a visual anchor, instantly drawing customers’ attention and enhancing the immersive ambiance.
The first joint store location marks a new chapter for both Casper and Endy in Canada. Enhanced by interactive features, the modern and aesthetic design embodies the brands’ core values, offering customers an immersive bedding experience.
