Developing a distinct brand identity that brings four companies together under one roof
Service
Graphic Design
Sector
Architecture
Client
Handley House
Challenge
Handley House is a family-owned, international data and design business overseeing four companies: Benoy, Pragma Consulting, Uncommon Land and Holmes Wood. The owners wanted a brand identity that used a distinct symbol and communicated both legacy and stability.
Solution
Benoy created a brand expression based on the concept of a house, a building or group of rooms, in which people meet, connect and engage in a particular activity. In a nod to the Handley House Group’s architectural roots, it took inspiration from a typical floor plan, merged with a modern interpretation of a family crest.
Result
Project is now live.
