Fashion-forward DNA
Service
Planning, Vision + Concept Schematic Design, Design Development, Construction Coordination, and Project Management
Sector
Retail
Client
Hudson’s Bay
Size
140,600 sq. ft.
Challenge
Benoy undertook the challenge of developing a new style for an established brand, highlighting Hudson’s Bay’s legacy positioning in the industry while projecting a contemporary and updated image.
Solution
The renovation elevated the store experience with the addition of new brands, services, treatment rooms and a full assortment of categories. Improved vistas and sightlines were realized throughout the space while keeping a departmental shop-in-shop experience with crisp, bright space with inspirational visual zones within each department.
Result
Key fashion moments were accentuated with open frame structures and vertical panels of various textures and finishes. This project had one recognition: ICSC Maple Leaf Award (Gold).