Planning, Concept, Schematic Design, Design Development, Project Management, and Logo Design
Retail
21,110 sq. ft.
Jean-Paul Fortin entrusted us to refresh their long-established brand from logo to built environment. We were asked to create a sophisticated, modern environment that would resist the rapid change of fashion trends and properly showcase their curated footwear and accessories.
We implemented a sophisticated design approach, balancing noble materials like Carrara marble slabs with gold accents and rich wood tones. The modular fixturing allowed for a range of storytelling opportunities while a large central table welcomes customers to shop the latest products. Comfortable upholstered seating areas add a layer of hospitality.
The design successfully brought Jean-Paul Fortin current, and additional store locations that are easily refreshed with a few new finishes, confirming the core design is a timeless solution the brand can use for years to come.
