Strong yet sensitive artwork to bring a vibrant contemporary dance centre to life.
Service
Wayfinding, Information Graphics
Sector
Education
Client
Trinity Laban Conservatoire of Music and Dance
Challenge
Laban is a contemporary dance centre in Deptford, South East London, and recipient of the 2003 Stirling Prize for Architecture. Benoy collaborated with architects Herzog & de Meuron to create and implement the building’s wayfinding scheme and information graphics
Solution
We worked with artist Michael Craig Martin to realise a large, permanent artwork to wrap around the centre’s main theatre.
Result
So as not to compete with Craig Martin’s strong palette, we adopted a black-and-white approach for the signs, reinforcing the contrast between light and colour on the one hand, and an industrial aesthetic on the other, which is central to the building’s sense of place and character.