Linen Chest
Trois-Rivières, Québec

Home is where the heart is

Service

Planning, Concept, Schematic Design, Design Development, Construction Documentation, and Rollouts

Sector

Retail

Client

Linen Chest

Size

13,800 sq. ft.

Challenge

With over 35 locations across Canada, Linen Chest is a family-owned business. As part of the brand’s expansion in Canada, Benoy was tasked with developing a new design for this renowned brand.

Solution

A ​“shop-in-shop” approach at the front of the store highlighted the new product mix in a boutique style where customers can explore the latest offerings, while the back of the store offers a comfortable pillow and mattress testing area. The three-dimensional ​“look book” open frame structures throughout feature vignettes showcasing curated merchandise stories.

Result

A ​‘shop-in-shop’ approach at the front of the store highlighted the new product mix in a boutique style where customers could explore the latest offerings, while the back of the store offered a comfortable pillow and mattress testing area. The three-dimensional ​‘look book’ open frame structures throughout featured vignettes showcasing curated merchandise stories.