Luxury car customer experience
Service
Planning, Concept, Schematic Design, Design Development, Project Management, and Brand Graphics
Sector
Retail
Client
Mercedes-Benz
Size
63,000 sq. ft.
Challenge
Develop a new design concept for the largest private Mercedes-Benz dealer in Canada.
Solution
A world-class car dealership experience sets a new standard for Mercedes-Benz. Refined design details reflect the precision and luxury styling of the brand. Guests are encouraged to take
advantage of on-site amenities such as the full-service spa, café, lounge, golf driving range, and consult with the concierge. The service counter has been put front and center of the showroom to emphasize the value of customer interaction and an integrated service approach.
Result
This project won the ICSC Maple Leaf Award (Gold).
