Oxford Brookes University
Oxford, UK

A joyful wayfinding scheme that brings cohesion and connection to an extensive university campus.

Service

Wayfinding

Sector

Education

Client

Oxford Brookes University, UK

Challenge

The John Henry Brookes building at Oxford Brookes University needed a new wayfinding scheme to bring cohesion to a disparate campus. The new designs also had to support the integration of older buildings with new student facilities.

Solution

Our wayfinding solution references the building’s architectural scheme and information graphics. It uses bespoke picograms to bring character and personality to the sign system and complement the University font, Helvetica.

Result

The combination of graphics and text, together with bold use of colour, reinforces the co-existence of academic and social areas, helping to achieve cohesion of space and experience. An elegant and effective wayfinding scheme that resonates with a range of people with diverse needs and perspectives.