Planning, Concept and Schematic Design, and Design Development
Retail
Paradise Grills
6,346 sq. ft.
The Paradise Grills store at King of Prussia Mall played a key role in the brand’s expansion and rebranding, featuring a fresh design and identity for the world’s leading manufacturer of luxury outdoor kitchen grill islands and island bars. Our team faced the challenge of converting three existing retail spaces into a unified area and executing the new brand identity while integrating the brand’s lifestyle concept into a new elevated environment.
Paradise Grills is not just a store; it’s a lifestyle brand that brings the vacation vibe to your backyard. Our team had to translate this essence into a physical space within the bustling mall environment, transforming Paradise Grills into destination — a mental getaway where visitors could immerse themselves in luxury and relaxation.
The new store reaffirmed the brand’s new identity and ethos: ‘Paradise Your Way.’ It served as a platform to highlight the company’s award-winning product line and unique innovations, while establishing an oasis-like destination. In elevating the brand’s image, we modernized the logo and curated a textural, warm, and exotic ambiance.
