Planning, Concept, Schematic Design, Design Development
Retail
Prairies and Petals
1680 sq ft.
The challenge was to build the first brick-and-mortar store for a successful luxury online business in one of Canada’s most important malls, delivering a remarkable customer experience and standing out amidst well-known national retailers.
The solution was to transform the location into a Parisian-style apartment, creating a warm residential space with three distinct areas. The furniture served as fixtures, while personalized scents and soft French music created the perfect atmosphere, enriching the customer journey.
From an original six-month pop-up, stretched into a successful permanent residency, with a second location at The Toronto Eaton Centre in downtown Toronto. The design concept served as the foundation for numerous in-store events throughout the year, as well as major collaborations with national brands such as Mattel and Barbie.
