Pragma are the leading expert in commercial space planning.

Benoy’s sister business, Pragma, are experts in commercial space planning. They specialise in data analysis, modelling and the creation of commercial strategies with a particular focus on mixed use, airports, travel, and retail property.

Together, Pragma and Benoy can deliver a seamless, integrated offer of data plus creative design solutions, unmatched in the industry.

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RS No9 Carnaby St
London, UK

First flagship retail store for the iconic Rolling Stones on Carnaby Street

Service

Planning, Concept, Schematic Design and Design Development

Sector

Retail

Size

2,530 sq. ft.

Challenge

In collaboration with Bravado and Universal Music Group, we were asked to design the first flagship retail store for the iconic Rolling Stones on Carnaby Street in London.

Solution

We wanted to create a celebration of the biggest Rock ’n Roll band ever. The space needed to connect with fans through the band’s music, visuals and fashion merchandise. Flexibility was essential in the fixturing to adapt to the evolving product mix.

Result

The Rolling Stones brand was thoughtfully translated into every part of the design. This included a video wall projecting the band’s history up to their most recent tours and material elements like an iconic 3D lips photo-op moment, and a soundwave sculpture representing the opening to the classic song, “Paint It Black”.

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RS No9 Carnaby St London, UK