Sadler’s Wells East
London, UK

Creating a new space for dance through responsive design solutions

Service

Wayfinding

Sector

Culture & Civic

Client

LLDC

Challenge

The new Sadler’s Wells dance venue, Sadler’s Wells East, on Stratford’s East Bank, requires dynamic wayfinding design to promote ease of use and accessibility. 

Solution

The new world-class dance facilities and spaces will support artist development, training and the creation of new work, with flexible infrastructure enabling people to experience a variety of performances and events. The large open foyer will also be accessible as a community space. Our wayfinding scheme is inspired by the dynamics of dance, with vertical reeded glass creating a sense of horizontal movement, while subtle reveals help to connect visitors to the building’s core fabric.

Result

A nuanced wayfinding concept inspired by the movement of dance that connects visitors to the form and function of a new east-London venue.