Planning, Concept, Schematic Design, Design Development Environmental Graphics, and Project Management
F&B: Food Hall
Pusateri's Fine Foods
24,000 sq.ft
Recognizing the benefits of expanding their merchandise offering, Saks Fifth Avenue felt it was time for the fashion-driven upscale department store to diversify into the rapidly growing food sector. By creating a food hall experience, Saks would be the first North American department store to adopt a food hall concept.
The food hall, strategically situated along the world’s largest underground retail network, serves to activate the visitor’s journey with an assortment of food and experiences. It introduces an important grocery offering to the downtown core.
Engaging culinary stations are interlaced with sit-down experiences and ready-to-go items. Its design reflects elevated appeal to both the Pusateri’s and Saks customer projecting a contemporary lifestyle in an aspirational setting. The food hall is a destination serving many customer profiles from office workers in the downtown core, on-the-go commuters, to the posh Saks Fifth Avenue customer.
