Visual Identitiy
Education
University of Oxford
Benoy Branded Environments were tasked with the visual identity for the a new addition of a landmark building to the University of Oxford. The building will serve as the home for the Humanities department while welcoming the public to its world-class concert hall.
The designed logo simplifies the architectural elements, incorporating hidden books that symbolises the department’s commitment to academic excellence. The visual language is derived from deconstructing the shapes within the logo, creating an Oxford language, captivating scholars with moments of surprise and delight. The primary colour is Oxford Blue, a world-renowned mark of quality, supported with Sandstone, as a nod to the architecture.
Benoy Branded Environments have also been entrusted with the task of designing the wayfinding for this project.
