Programming Planning, Concept, Schematic Design, Design Development, Environmental Graphics and Signage, Project Management.
F&B: Entertainment
Skyviews
1200 sq.ft
Design the concept for the observation lobby of New Jersey’s new 300-foot-tall landmark feature: The Dream Wheel. The 2,850 sq. ft. space includes the ticket counter and Deep-Fried Love, a brand specialized in fun carnival-type treats. The new area and design had to feature vibrant and colorful carnival-themed elements, aiming to capture guests’ attention with its unique allure and create a memorable entrance experience.
To enhance its colorful and vibrant carnival-themed ambiance, our team created a brand-new façade featuring neon bars and motion sensors. This design turned the Dream Wheel lobby area into the only animated feature within the food hall. The lobby’s ceiling features a reflective material that visually enhances the sense of scale, creating a spacious ambiance.
Situated along one of the state’s busiest roadways, the Dream Wheel captivates guests’ and passengers’ attention with its animated façade on a massive 56-foot platform. The lobby area’ neon signs and bold color patterns, reflecting off the dark mirrored ceiling, create a vibrant and entertaining atmosphere for one of the biggest tourist attractions in the USA.
