Pragma are the leading expert in commercial space planning.

Benoy’s sister business, Pragma, are experts in commercial space planning. They specialise in data analysis, modelling and the creation of commercial strategies with a particular focus on mixed use, airports, travel, and retail property.

Together, Pragma and Benoy can deliver a seamless, integrated offer of data plus creative design solutions, unmatched in the industry.

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Wenzhou INCITY Mega
Wenzhou, China

Setting the standard for the city of Wenzhou

Service

Masterplanning, Urban Design and Landscape Design, Architecture and Buildings

Sector

Masterplanning, Mixed-use, Retail + Leisure, Workplace

Size

250,000m²

Challenge

The 250,000 m² Wenzhou INCITY MEGA will be the first commercial complex in developer SCPG’s new ‘MEGA’ product line. The vision for the project is to deliver a ‘three-dimensional urban space’; an interconnected destination which blurs the boundaries between commercial and public realms.

Solution

For the design of the INCITY MEGA Mall, Benoy pushed the external boundaries of the development outwards to create an impressive, multi-functional inner courtyard and open-space at the heart of the retail-led scheme. The retail scheme is seamlessly connected to the waterfront boutique district, also within Benoy’s remit, which brings a commercial offering to the mixed-use development.

Result

Wenzhou InCity MEGA is set to reshape the city’s business landscape and giving new vitality and liveability to the Central Green Axis sector. The project also won the LEED-CS Award (Gold).

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Wenzhou INCITY Mega Wenzhou, China