Transforming a vacant anchor into an urban streetscape
Service
Planning, Concept, Schematic Design, Design Development, Tenant Design Criteria, and Tenant Design Reviews
Sector
Retail Development
Size
1.4 million sq. ft.
Challenge
Following the collapse of Eaton’s legacy department stores across Canada, our client saw an opportunity to rethink retail property development. Focusing on a key asset, we were asked to help deliver a new design vision and optimise instore performance.
Solution
Through creative remerchandising, we focused on emulating the high-street shopping experience. Inspired by building façades, we developed additional revenue-generating retail units with dramatically scaled three-dimensional storefronts, and conceived a seamless glass roof to provide an abundance of natural lighting for an outdoor shopping sensation.
Result
Our design concepts helped to transform a once-leading fashion mall into an urban streetscape, recreating the vibrancy of high-street retail. With storefronts rising over 30 feet in height, we provided an expansive canvas on which international brands can make bold architectural statements. As a result, the asset continues to be the country’s highest-performing shopping centre, welcoming many first-to-market and exclusive retail tenants.