Webinar: Spending habits at the airport

What drives passenger spend at airports?

In our latest webinar, Alex Avery, Peter Farmer and Simon Forster will share their insights and experience from their work in retail and at many of the world's top airports.

The webinar will reflect on how purchase motivations for airport retail are evolving and the role of digital retail in the airport purchase journey. Our speakers will discuss how retailers and brands are adapting their strategies in response to emerging trends and will present ideas for creating and planning the commercial offer of the future. The webinar also explore the latest preferences in F&B and experiential services.

The webinar is free to attend and will be held on two dates. Please click on your preferred date below to register for the webinar.

Thursday 21st November at 09.00 GMT
Thursday 28th November at 15.00 GMT

About our speakers

Peter Farmer, Director of Aviation at Benoy

Peter’s experience extends to over 20 UK airports and to Central and Eastern Europe, the Middle East, South America, Asia, Australia and the Caribbean, from large hubs to small regional airports, for over 20 years. Peter has been involved in every aspect of an airfield’s operation and has a keen understanding of the political, business and stakeholder drivers.

Simon Forster, Director of Retail Futures at Benoy

Simon Forster was previously the Managing Director/​CEO of Selfridges and brings over 25 years’ experience working across global retail. Simon now works with Benoy and its sister company Pragma, to develop new concepts and ideas in collaboration with their placemaking and development clients around the world.

Alex Avery, CEO of Pragma

As the CEO of Pragma, Alex leads the development of the team and proposition, and oversees project delivery. He has long-standing experience of supporting leading investors, developers, operators, and brands improve the commercial performance of retail assets.