The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
Al Balad
Jeddah, Saudi Arabia
Transforming Al Balad with innovative retail strategy.
服务范围
Architecture
类型
Retail, Urban Regeneration
挑战
When collaborating on the retail strategy with our sister business Pragma for Al Balad, it was crucial that we remained sensitive to the historical and cultural assets that existed within this space for generations. Understanding the cultural context and building on this narrative really helped us with developing placemaking tactics used within the retail deployment strategy. This approach not only preserved the area's authenticity but also presented an opportunity to innovate and revive dormant assets, establishing a distinct identity.
解决方案
By undergoing extensive site investigations coupled with data analysis and benchmarking from Pragma, we created a bespoke retail strategy designed to suit the local climate and fit within the proposed masterplan to support the regeneration of the area.
