Pragma is the leading expert in commercial space planning.

The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.

Visit Pragma

Aéropostale - 时代广场
美国纽约

纽约，纽约……完全融入吧

服务范围

规划、概念、方案设计、设计开发和环境视觉设计

类型

商业零售

客户

Aéropostale

规模

19,000 平方英尺

挑战

项目位于纽约时代广场的Aeropostale旗舰店的设计。其涉及概念旨在向全球目标客户展示该品牌。

解决方案

利用该公司的纽约市传统来定义门店环境，所有设计元素能体现“城市”的愿景。社区和店内技术的双重概念通过老派社区公告和新式iPad重新定义了购物体验，顾客在购物时可在iPad上投票选出自己最喜欢的歌曲并加入播放列表。充满活力和标新立异的店面声明是吸引商场顾客想象力的关键因素，也传达了Aéropostale挥别过去并朝着新方向发展的信息。