The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
Benoy: Visual Identity
London, UK
Leveraging home and heritage to create an elegant new corporate identity
服务范围
Visual Identity
类型
Workplace
挑战
Global architects and masterplanners Benoy were founded in 1947. In 2017, Benoy Branded Environments were appointed to redesign their corporate identity.
解决方案
The new Benoy logo was informed by carved lettering found on the façade of Handley House, the building in Newark the company has occupied since it first opened first business. As well as core brand assets, we developed a visual language system which is informed by the geometry of the logo with linework interacting with imagery to highlight the role and interaction of people with Benoy projects.
结果
A stylish geometric brand mark that references Benoy’s past, reflects its present, and reimagines its future.
