The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
Canada Goose - Phipps Plaza
Atlanta, USA
Embracing Canadian Warmth in the heart of Georgia
服务范围
Planning, Concept, Schematic Design, and Design Development
类型
Retail
客户
Canada Goose
规模
3,530 sq. ft.
挑战
The Canada Goose store at Phipps Plaza, a top luxury shopping destination in Atlanta, represents the brand’s first permanent location in the Southeastern USA. The main challenge for this location was to expand the brand’s presence in a new location and to personalize the store design without compromising the brand’s core values and instantly recognizable global image.
解决方案
A balanced and symmetrical store concept was developed, offering opportunities and flexibility to change the merchandising layout. The high-ceiling storefront tells a merchandising story, inviting guests to experience Canadian warmth and reinforcing Canada Goose’s core values: sustainable innovation, engagement with local communities, and human nature. The lounge and seating area provide guests with the opportunity to relax and engage personally with products while waiting for high-level service and concierge assistance.
结果
The Canada Goose store at this prime location embodies the brand’s commitment to expansion and innovation, resonating with a warmer climate and a new audience.
