Duke of York Square
London,UK

Creating access to a new public square in London’s West End – the first in more than a century

服务范围

Graphic Design, and Wayfinding

类型

Public Realm

客户

Cadogan Estates Ltd

挑战

A highly visible wayfinding scheme with a strong trail of totems to encourage visitor flow and engagement

解决方案

The redevelopment of the former Duke of York’s headquarters on the King’s Road, London, created a dynamic new public realm and mixed-use retail destination. We were tasked with designing a wayfinding scheme, aligned to the square’s community brand and retail-oriented economy, that would generate footfall and create a sense of arrival and place. Our scheme also had to promote the overall offer to visitors and residents, while improving pedestrian flow to all areas. Following a comprehensive wayfinding and branding analysis, we introduced information totems to provide a clear trail through the development. The system incorporates comprehensive directional information and a map to deliver appropriate style and function, plus flexible ‘what’s on’ zones that can be updated through the year.

结果

Project is now live.