The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
Hammerson
Southhampton, UK
Combining stylistic consistency with local flexibility
服务范围
Wayfinding
类型
Retail
挑战
Following a major rebrand, Hammerson required a new brand implementation and wayfinding scheme to be rolled out across its entire UK portfolio. The scheme had to align with the new brand principles, nomenclature and tone of voice and help improve overall customer experience.
解决方案
Our approach was to create a flexible design that could respond to the individual context and character of each site. Accommodating the functional needs of architecture and end-user, the design is intentionally neutral, sitting comfortably with tenants and anchor stores. We also developed a suite of information graphics and pictograms that respond uniquely to the Hammerson brand, while our ‘map concept’ provides stylistic consistency across the portfolio.
结果
Project is now live.
