The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
Jeu De Paume
Beauvais, France
Balancing history and modernity to bring a new retail development to life
服务范围
Brand Identity & Wayfinding
类型
Retail
客户
Hammerson
挑战
Jeu de Paume is an exciting new scheme in Beauvais, France, which integrates a retail development into the historic street plan of this Cathedral city. Benoy Branded Environments were tasked with creating a brand identity for the scheme that would balance modern and historic aesthetics.
解决方案
Our theme drew on a core feature of the development – the preservation of 15th century archaeological remains at the heart of the site. Our designs allude to the city’s heritage while conveying the energy of contemporary retail and leisure, with flexibility in the brand’s application across multiple touchpoints. We also created a custom set of pictograms and deployed curved form language across all wayfinding, with bold environmental graphics and vibrant colour palette to bring the scheme to life.
结果
Sensitive brand identity and wayfinding that integrates new retail into the heart of an historic French city.
