The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
King’s Cross, Plimsoll Building
London, UK
Enhancing navigation through the use of historical motif
服务范围
Graphic Design + Wayfinding
类型
Residential
客户
Argent LLP
挑战
Bespoke wayfinding that evokes the history of nineteenth century shipping to create a visually playful navigation scheme.
解决方案
The Plimsoll Building required a sympathetic wayfinding scheme to communicate simplicity and quality, while enabling ease of navigation within a complex site. Our solution drew on the rich history of Samuel Plimsoll, who devised safety limits for ship loading in the nineteenth century. Expressing the idea of a loading line above and below water, the signage typography and information graphics are horizontally symmetrical, creating a shifting ‘Plimsoll Line’ as people move through the building’s levels.
结果
Project is now live.
