The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
National Trust, Cliveden
Cliveden, UK
Giving voice to a stately brand through visual language, tone and typography
服务范围
Wayfinding & Branding
类型
Culture & Civic
挑战
The National Trust’s Cliveden comprises 375 acres of formal gardens and woodlands overlooking the River Thames. Benoy Branded Environments were tasked with developing a light-touch signage and branding scheme to marry the National Trust identity with an expression of ‘Cliveden’ and ‘Pleasure’.
解决方案
Our solution centred on establishing a language that was welcoming and playful, supported by bespoke pictograms and materials intended to give Cliveden a voice throughout the parkland. This new approach to tone, typography, iconography, colour and materials allows the Cliveden personality to shine through, while ensuring visitors know they have arrived at a National Trust property.
结果
Awarded ISTD Typographic Certificate of Excellence for Exhibition Design / Signage Systems.
