07 Cliveden

National Trust, Cliveden
Cliveden, UK

Giving voice to a stately brand through visual language, tone and typography

服务范围

Wayfinding & Branding

类型

Culture & Civic

挑战

The National Trust’s Cliveden comprises 375 acres of formal gardens and woodlands overlooking the River Thames. Benoy Branded Environments were tasked with developing a light-touch signage and branding scheme to marry the National Trust identity with an expression of ‘Cliveden’ and ‘Pleasure’.

解决方案

Our solution centred on establishing a language that was welcoming and playful, supported by bespoke pictograms and materials intended to give Cliveden a voice throughout the parkland. This new approach to tone, typography, iconography, colour and materials allows the Cliveden personality to shine through, while ensuring visitors know they have arrived at a National Trust property.

结果

Awarded ISTD Typographic Certificate of Excellence for Exhibition Design / Signage Systems.

返回 专业领域
1302 N8 hd landscape EDIT
1302 N25 hd portrait EDIT
1302 N38 hd landscape
1302 hd landscape EDIT
1302 N8 hd landscape EDIT
1302 N25 hd portrait EDIT
1302 N38 hd landscape
1302 hd landscape EDIT