The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
Paddington Square Cycle Stores
London, UK
Placemaking through use of colour and supergraphics
服务范围
Placemaking + Wayfinding
类型
Public Realm
客户
Sellar
挑战
A robust wayfinding strategy that had to flex around shifting building parameters while maintaining visual impact.
解决方案
Our original wayfinding designs for the Paddington Square Cycle Store involved working with a blank canvas across all four walls of the new building. But the installation of multiple double-story bike racks required a major rethink. Our revised designs worked around the mounted racks, utilising the available wall space, pillars and floor. To maintain visual impact, we retained the bright colour palette to counteract the lack of natural light. Our use of prominent yellow and orange creates a bright, warm environment, while a ‘hazard tape’ effect on the pillars chimes with the overall urban aesthetic. We also developed new supergraphics to connect the large wall numerals and entrances, using colour walkways to guide users through the space. A classic example of problem solving through wayfinding.
结果
Project is now live.
