The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
Sodic
客户
Sodic
挑战
Egyptian real estate developer, Sodic, wanted to create an integrated, walkable, modern community. The 500-acre mixed-use development, known as VYE, was based on three core principles: innovation, connectivity and efficiency. Benoy Branded Environments collaborated with teams Benoy Architecture, Benoy Landscape and infrastructure designers WSP in the masterplanning, design and implementation of VYE.
解决方案
Our work involved providing a full wayfinding design service to unite multiple uses, public realm and greenspace. In our design strategy, we broke down the vast site into smaller named neighbourhoods, creating a local and bespoke look and feel. We then devised a cohesive site-wide sign system that was both static and digital. Crucially, our system worked with the development brand while allowing each neighbourhood to appear distinct in both colour and materiality.
