The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
Television Centre
London, UK
Bringing an iconic mid-century site back to life
服务范围
Wayfinding
类型
Entertainment & Leisure
客户
Stanhope PLC
挑战
In 2018, Benoy Branded Environments worked with architects AHMM on their development of the BBC’s iconic Television Centre in White City, West London. The mixed-use project includes new homes, offices and television studios, restaurants, a cinema, gymnasium, cultural events, and a hotel and club run by Soho House. We created the initial masterplan wayfinding strategy and subsequent wayfinding schemes for key buildings.
解决方案
The internal scheme includes the 280,000-sq ft office space at 2 Television Centre, along with the 950 residential apartments in The Crescent and The Helios. Our approach was to retain many of the original features and reflect the historical architecture in our choice of sign family materials. We also conducted extensive prototyping and adapted materiality to ensure consistency from old to new, creating a strong sense of place.
