The company provides expert consultancy services to commercial operators, and due diligence to investors, with a particular focus on mixed use, airports, travel, and retail property. The team help their clients by delivering expert services in commercial intelligence and quick wins; commercial strategy and vision; space planning and revenue forecasting; and investment advisory and due diligence.
Virgin Atlantic
UK
Minimising airport uncertainty through clear and coherent wayfinding
服务范围
Wayfinding
类型
Aviation
客户
Virgin Atlantic
挑战
Virgin Atlantic needed a new wayfinding scheme for all customer-facing areas and staff offices globally. Taking a user-centric approach, we devised a scheme to ensure that every stage of the customer journey, from arrival through to departure gate, is supported by clear signage and guidance.
解决方案
As part of this process, we designed unique icons and information graphics, terminology and product, in addition to an independent design scheme for Heathrow departures.
结果
The end result is a comprehensive wayfinding scheme that helps passengers feel ‘reassuringly found’ in the airport environment, minimising the stress and uncertainty that can accompany the pre- and post-flight experience.
